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Vices

VICES 
-by Arpit Sharma
Now-a-days the lives of people have become very hectic; being in the office, busy with work till late night has sacrificed their social life. This has given the birth to New-age vices. Vices differ on the basis of time, gender, profession, and the preference of pleasure. Some vices are traditional in nature like alcoholism , smoking, gambling, consumption of drugs, etc. Some of the millenials common vices are having junk food, chocolates and ice candies etc.  
Unknowingly, there is a direct relationship of the vices with business i.e. if the number of vices in a person increases, his consumption also increases which actually helps lots of businesses. Most of the businesses in this world are only based on our vices.
For instance, the recent tagline of the Pepsi is “THAT’S WHAT I LIKE” which conveys that the company is encouraging customers unapologetically to do what they enjoy. Now doing what a person enjoys is acceptable but not at the cost of harming himself, society or others. All in all Pepsi is encouraging people to have more vices so that its business will grow. The revenue in the snack food segment amounts to US $5254 million in 2019 and market is expected to grow annually by 7.5 % (CAGR 2019-2023). With this rate Indians high acceptability of the so called "NOT SO GOOD FOOD" will continue to rise. Not only Pepsi, every business in one way or another supports vices or guilty pleasures because that vice is the reason why they exist.
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