VICES -by Arpit Sharma Now-a-days the lives of people have become very hectic; being in the office, busy with work till late night has sacrificed their social life. This has given the birth to New-age vices. Vices differ on the basis of time, gender, profession, and the preference of pleasure. Some vices are traditional in nature like alcoholism , smoking, gambling, consumption of drugs, etc. Some of the millenials common vices are having junk food, chocolates and ice candies etc. Unknowingly, there is a direct relationship of the vices with business i.e. if the number of vices in a person increases, his consumption also increases which actually helps lots of businesses. Most of the businesses in this world are only based on our vices. For instance, the recent tagline of the Pepsi is “THAT’S WHAT I LIKE” which conveys that the company is encouraging customers unapologetically to do what they enjoy. Now doing what a person enjoys is acceptable but